If anything, the bragging was even more upsetting. When you argue that you survived a harrowing pregnancy because you’re “tough,” you imply that other women who die under similar circumstances were too weak to deserve to survive. It’s already bad enough that the religious right shames women who choose abortion for choosing their education, careers, relationships, already existing children, or their own lives over the obligation to have another baby. But shaming women for being weak who die trying to fill the mandate (or who are deprived of the choice) to bear children at all costs? That’s dark indeed, no matter how glowingly white the background of the ad is.